It's worse than an insult to loyal users.
I'll say it again: they have an obligation, by law, to correct their mistakes free of charge, for a period longer than is suggested by this "buy comfort of mind" thingy.
Free of charge, and obliged, yet they want us to pay ludicrous amounts for the 'privilege'.
Ii's not that "Hasselblad should have provided a more secure warranty period". They have no choice, and as a result do offer a longer period than they now suggest.
Selling extended warrenties does not make them exempt from the legal obligation they have to provide a warranty for at least two years (after which the 'reasonably expected life span' thingy still is in force).
And it really, really does not matter whether amateur or professional.
Manufacturers aren't allowed to do these things to professionals either.
And professionals, i'm sure, want to be taken for a ride as little as non-professionals. That some of them can recoup the expense is nice. But they do not have to!
(But yes, some may be rich enough that they don't mind getting their pockets picked on a regular basis.
)
And though (again) this marketing thing suggests that you have to turn to the factory when your product is broken, generally (unless it is the factory you bought it from) you don't.
When buying something, you enter into a contract between you and the person you are buying it from, i.e. the dealer.
The dealer's part of the agreement is to supply an item to you fit for its purpose.
If it isn't, it's the dealer who has to answer for it. Not the manufacturer (though of course the same thing applies to the contract between dealer and his supplier, usually the manufacturer. The buck eventually stops in Sweden/Denmark. But i said it before: unless you bought your product directly from the manufacturer in Sweden/Denmark, that quite literally is none of your business.)
So it would make more sense if the the dealer would offer extended warranties. Because he is the one you should complain to.
And the dealer is the one who should buy extended warranties from the manufacurer. Becuase he is the one who bought something from the manufacturer.
But he/she has to do neither: he/she nor we need the extra 'protection'. We already are protected. By law.
So we do not (!) need to give money to the factory.