About Us

At the end of 2013, we closed our Hasselbladinfo.com Forum and merged it with our other forums because of the new strategic direction of Hasselblad since 2012 to sell rebranded products of Sony instead of creating their own products. See the discussions within the forum.

We waited then, always hoping that some day there will be a light at the end of the tunnel for all Medium Format users.

Then a new CEO came to Hasselblad, Perry Oosting, and we got in touch with him to see what will change with the introduction of the X1D. At the same time Fujifilm came out with its Medium Format camera GFX50.

So the more Medium Format products from different vendors came to market, the higher our hope were, that there will be finally more Medium Format at affordable prices for „the rest of us“.

It does not matter whether you use Fuji or Leica or Hasselblad or Pentax or Rollei or Bronica. It is all Medium Format. We are all in the same boat and one big family.

This is why we created this new home for all of us. This is why it is also written in the domainname:


(After a poll our members decided to change the domainname to „MediumFormatForum.com“ as of 28.04.2021)

We imported the whole content and all users incl. username, email address and password of the Hasselbladinfo.com forum into this new home.

Enjoy it!