This is my opinion -
Hasselblad needed the H system. They needed a modern electronic camera which could compete now and tomorrow with other state-of-the-art cameras. The V system wasn't it. They needed to start from ground up.
I don't even disagree with the inevitible demise of the V system. I believe Hasselblad/Zeiss painted themselves into a corner by not only producing quality equipment that would last the test of time, but by also producing non-obsolescent equipment, so that over many decades, the same parts could be interchanged, keeping the system alive.
However, I do find it disheartening that the powers-to-be at Hasselblad can't see that the world is still full of V system users, and could remain that way indefinitely. It is not that necessary to keep producing new bodies and lenses, since there are so many used ones on the market now adversely competing with any new stock. But it does make sense for Hasselblad and other companies to manufacture NEW products for the V system, ie, larger and more affordable square digital backs. And while even the V system was never considered inexpensive, it was certainly more inline costwise with other camera systems than $40,000 digital backs.
Mamiya has done well with their $7000 22mpx back and $10,000 645AFD kit. And that's a good start in the right direction. But if Hasselblad expects anyone other than the wealthiest media conglomerants to buy their wares, something has to give in the price structure.