Simon,
There is a trend away from quality. Not just in the consumer segment, but in the professional segment, the "image industry", as well. While in the past no self-respecting photographer would dare be without an LF camera, nowadays even MF cameras are deemed to be "too much".
Sad perhaps, but true.
There is more to digital photography than "a quest to achieve what film achieves already". In fact, there is something digital can do that film can not. It's advantages are in workflow optimization.
First, the printing industry has gone digital too, so it's a must to supply digital images.
We've talked about the time it takes to scan film (a major factor). Scanning time is in addition to the time it takes to get film to somewhere to get it processed and proofed, delivered, etc. The "immediacy" of the digital image makes it possible to show art directors on the spot not just how an image might look like (the thing Polaroid was for), but it's now possible to slip it into a lay out and show a preview of the finished product on a computer in the studio. And that while the set is still there, and rejects and reshoots are a matter of seconds.
Then there are matters like tone and colour correction, edits, etc. All very quick and easy, compared to film.
Next, the speed and ease with which images can be send back and forth across the world. Art directors need not be in the studio, they can be hemispheres away.
Etcetera. ;-)
I do have a different view of the 501's place in the Hasselblad line up. But not that it matters much. ;-)
The "product strategy" they were pursuing did call for an entry level camera like the 501.
Lucky for them, they still had the "Classic" to play with when they decided that a two-tier system would bring in more cash (it of course didn't ;-)). So in 1994 the 500 C/M was reworked and reappeared as 501 C.
The "Classic" was a camera that indeed should have been dropped before. So why wasn't it? I think the "Classic" name however provides a clue.
The H1 might ignore the Hasselblad tradition, but i don't think it was a bad decision.
The tradtional Hasselblads aren't doing very well, are they? The one MF segment that has shown some signs of still being alive was that of AF 645 cameras. So Hasselblad joined the ranks and produced something that could take a slice of that market.
I wouldn't say that doing so presents a "problem". On the contrary, i'd say: "well done!"
This "ignoring the customer base" thing is, i feel, wrong.
First, their customer base wasn't supporting Hasselblad. There lies the true root of the evil you see...
Second, they still are (!!!) supporting their customer base!
You can still get a wide choice of V-system cameras, lenses and accessories. Adding another, very different thing (the H-system) has not taken away anything from that.
So do tell, what are you really complaining about...?
;-)
The Imacon merger could have been a good move (it still can be), because before Hasselblad was totally depending on what third parties they had no control over were doing.
Digital *is* the future, digital is *now*. So companies like Hasselblad need something to propel them into the digital world. Digital backs however were not competitive products (still are not). Too expensive by far (and that's just their first problem).
That doesn't matter very much to companies making these things, since they can always switch to producing other digital products that can be put in the market and make a profit.
It does matter very much to a company like Hasselblad. No digital backs, no digital future = no future at all.
So with the merger, Hasselblad has taken control of it's own fate, it's own future.
Or so it seemed. Sadly, all the merger has shown so far is Imacon trying to boost the sale of their unchanged products by putting the "Hasselblad" label on them.
Other than that label-trick, no change in marketing at all = no hope for the future.
Imacon will use Hasselblad for as long as they can, and then go on to other things.
They shouldn't have put Imacon in charge of the new Hasselblad company. A bad decision.