I wasn't so disappointed ... I think it is a natural move to make on Hasselblad's part. (BTW, doesn't this thread belong in the H section?)
Like anyone, I'd like to see more revolutionary moves ... but that is a bit dangerous in these economic times I think. Look at the risk Leica took with the S2 ... R&D during fat times ... sales to market with a heart stopping price tag in the worst economic climate since the great depression. Timing is everything.
On the other hand, Hasselblad has been pretty clear on their intention to evolve their products.
So, Hassey has evolved the H camera to the H4D with a truly useful new AF system, better AF assist light, and a LCD with twice the resolution and the ability to view more on an angle. I'm sure there are other little improvement nuances like there have been with every new H evolution.
They have revamped Phocus, and evolved that software to be more powerful and useful ... including DAC corrections for legacy Zeiss optics.
Support for legacy users hasn't dropped off the cliff either ... the CFV has evolved to 39 meg. capture ... and I'd suspect more to come eventually if Hassey's new CEO keeps to his word, and people keep buying what is offered.
The H4D will now come in three digital flavors ... 40 meg, 50 meg (including a Multi-Shot version), and 60 meg. Each features new sensor technology to enhance performance and photographic responsiveness. Each of these digital backs offers users distinct choices to fit their needs.
This new H4D/40 back rounds out the offering ... a very respectable 40 meg, a higher ISO sensitivity, a longer exposure capability (between 4 to 5 minutes), without having to shoot a black frame, than any other digital back ... and I'd suspect a faster capture rate than the 50 or 60 meg versions.
All totaled, not bad for a little company called Hasselblad.
Some would like to see a CMOS sensor revolution for Medium Format digital ... so even higher ISOs and features like Live View on the LCD could be implemented.
I, for one, am not among that group. I personally do not like the IQ of CMOS sensors, and larger versions will not change that dislike. If what I saw from the Canon 1DsMKIII and 5DMKII, Nikon D3X, and the Sony A900 I've used extensively moved to Medium Format ... that would profoundly disappoint me.
I am a happy guy with the look of the 18 meg CCD sensor Leica M9, and my Hassey CCD MFD cameras ... and wish there was a 35mm DSLR with a high meg CCD sensor. The closest thing was the Leica R9/DMR ... which produced better looking images than the best from Canon and Nikon at the time despite being crop frame and a lower meg count. CMOS would have to evolve considerably to win me over when it comes to pure Image Quality as opposed to flexible shooting ability which the CMOS cameras excel at.
Just my little 2¢ worth concerning a product that cost more than 2,000,000¢ to buy : -)
-Marc