That photo is from 2006 Nathan.
Just for kicks and grins, here is my speculation (we'll see how far off I am soon enough ... if it is in fact a new camera).
A less expensive (relatively speaking) Medium Format camera that is totally integrated ... meaning "not modular" so the digital back and maybe the viewfinder cannot be removed.
Reasoning: Hasselblad has been moving this direction for some time now with the H system. There have been no indications of continuing the 31 or 39 meg versions of the H camera ... only 50 and 60 meg. H4Ds. So, this new camera would become the entry level Hasselblad. Indications that "the evolution continues" leads me to believe this is akin to the H camera not the V or any other camera.
To retain "entry Level" status it will take the existing H/C lenses, so photographers can grow into to higher meg, larger sensor H versions, and existing H owners can supplement their current H system with a new camera that provides different shooting and handling features ... that may eliminate the need for a supplemental 35mm DSLR kit with a separate set of lenses and accessories.
To expand the appeal of the camera with 35mm SLR users, the sensor may be a CMOS type that provides higher ISOs at full resolution and allow a number of other innovations like Live View, WiFi and possibly video capture (eventually).
Video doesn't interest me much, but it is a growing phenomena in the DSLR category on one end, with the possibility of still capture from video systems like RED at the other end.
I would guess that the sensor will be sourced from Dalsa who makes both types of imaging chips. Much has happened with CMOS technology in a few short years and CMOS provides for smaller less complex camera design while providing faster capture rates with less heat. A good hint as to what's coming is provided again by watching RED ... which uses CMOS technology, and have indicated up to medium format sized CMOS sensors are coming.
Since shutters have been discussed in some articles including the elimination of a mechanical shutter, this would lead me to believe that the Leaf shutters will not be how this camera controls exposure speeds. If this is true, then the possibility of new, faster aperture, smaller lenses for this camera could be offered ... like the faster Zeiss lenses for the 200 series camera ... but smaller because the sensor will be less than 645 sized (like the new Leica S2)
Like I said, we'll know in a few days how wrong I am ... LOL!
-Marc
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