Dirk,
Fuji was not invited to participate in the project until 1999, three years after Hasselblad started it.
"All design at that point was already more or less decided. The lenses, however, were still at the sketch stage, and according to the agreement Hasselblad would be responsible for all design, ergonomics, system components, and software", Lave Tenne, responsible for the H1 design.
So "be aware that the H1 body is a" Hasselblad design.
Overall responsible for it was Hasselblad's mr. Lave Tenne. A "veteran" Hasselblad designer.
The appearance of it was designed in association with New Perspektive AB, a Swedish design bureau, but was finalised by Hasselblad.
The user interface (and matrix display) was designed by Hasselblad's mr. Bengtson, with help from Teleca, a firm also involved with Ericsson's cel phone design.
Be aware too that the H1 lenses are a Hasselblad-Fuji cooperative design.
Hasselblad does have its own optical design department. Hasselblad's mr. Nordlund did the rough design ("sketch stage") of these lenses, with Fuji being responsible for the fine tuning and finalisation of the designs. And Fuji takes care of their production, of course.
The electronic shutter mechanism was designed by messrs Persson, Wihlander and Johansson. None of whom work for Fuji...
Small bits incorporated in the H1 are taken from various sources. When a solution to a certain problem was needed, the best way to deal with that was not always to "reinvent the wheel", but see what was available in the market place.
The neck strap quick-lock, for instance, was found at Niggeloh's, a German manufacturer, who changed their exisiting product a bit to suit Hasselblad's needs.
And production issues too needed input from experts in the field outside Hasselblad. For instance, working out how to produce the steel housings took the combined effort of three Swedish firms, plus Hasselblad.
After Fuji was invited to participate, design matters were of course discussed between Fuji and Hasselblad. In the end, Fuji finalized details in the design of the viewfinder and filmmagazine.
There are two main reasons why Fuji were asked to participate.
First, they had shown to be a good partner in the XPan project.
Second, they build good lenses...
I too don't know what the fuss is about. Fuji does indeed make very good lenses.
I don't understand either why people think that being expensive is a Zeiss perrogative. All good things cost a lot, since all good things demand a large effort to become good things.